Marketing Storytelling
The Untold History of Coke vs Pepsi
It began with a flavor. But it became a full-blown cultural war. The Spark: A War Bot…
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The Untold History of Coke vs Pepsi
It began with a flavor. But it became a full-blown cultural war. The Spark: A War Bottled Since Birth In 1886, Coca-Cola was born in a pharmacy in Atlanta .…
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The Night Netflix Killed Blockbuster: A Story of Ego, Ignorance & Missed Calls
Imagine it is 2004 . The weekend is here. A family piles into their car and heads to Blockbuster . The fluorescent lights, the smell of popcorn, the aisles fil…
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When a Brand Told You Not to Buy and People Actually Listened
Black Friday, 2011. The biggest shopping day of the year. Every brand shouting “More! Faster! Cheaper!” But one ad, placed boldly in The New York Times , wh…
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How Roasting Built Brand Loyalty
The Origin Story Early 2017. A Twitter user asked what keeps Wendy’s beef fresh. Instead of a bland answer, Wendy’s snapped back with: “Where do you stor…
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The Day Thousands Paid for Nothing (Literally)
2015. Black Friday. The internet is drowning in deals. Discounts. Deals upon deals. And then this happened: Pay $5. Get nothing. Literally. That’s it. …
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Marketing Storytelling
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